Entrepreneurship 101: Who is Your Customer?
Turn your idea into a business, as you learn the essential skills needed to effectively identify and target customers.
About This Course
Entrepreneurship 101 prepares you for the MIT Global Entrepreneurship Bootcamp!
The bootcamp is a one-week, intensive entrepreneurship education program that challenges you to start a company in 5 days. The Bootcamp offers you the unique opportunity to be mentored by MIT faculty and MIT alumni entrepreneurs and investors as you begin your new entrepreneurial journey.
This course is not only for those planning to attend the Bootcamp. If you have a business idea and don’t know how to move forward, this course will help you immeasurably whether you continue to the Bootcamp or not.
What you’ll learn
Primary Customer Research
Bottom-Up Market Analysis
Beachhead Market Analysis
Development of End User Profile
Profiling of Customer Persona
Estimation of Total Addressable Market Size
Pursue a Verified Certificate to highlight the knowledge and skills you gain
- Official and Verified
Receive an instructor-signed certificate with the institution’s logo to verify your achievement and increase your job prospects
- Easily Shareable
Add the certificate to your CV or resume, or post it directly on LinkedIn
- Proven Motivator
Give yourself an additional incentive to complete the course
- Support our Mission
EdX, a non-profit, relies on verified certificates to help fund free education for everyone globally
Started on February 28, 2017
I would like to receive email from
Massachusetts Institute of Technology and
learn about other offerings related to
Entrepreneurship 101: Who is Your
Share this Course with a friend
Recommended: You Can Innovate: User
Innovation & Entrepreneurship