Entrepreneurship 101: Who is Your Customer?

Turn your idea into a business, as you learn the essential skills needed to effectively identify and target customers.





About This Course

Entrepreneurship 101 prepares you for the MIT Global Entrepreneurship Bootcamp!

The bootcamp is a one-week, intensive entrepreneurship education program that challenges you to start a company in 5 days. The Bootcamp offers you the unique opportunity to be mentored by MIT faculty and MIT alumni entrepreneurs and investors as you begin your new entrepreneurial journey.

This course is not only for those planning to attend the Bootcamp. If you have a business idea and don’t know how to move forward, this course will help you immeasurably whether you continue to the Bootcamp or not.


What you’ll learn

Learning goals:

Primary Customer Research
Bottom-Up Market Analysis
Market Segmentation
Beachhead Market Analysis
Development of End User Profile
Profiling of Customer Persona
Estimation of Total Addressable Market Size

Who Teaches

AlKawthar A.
AlKawthar A.
Bachelor's Degree in History and Islamic Studies
My name is Alkawthar, I am a scholar of Quran. I currently teach foreigners at Al-Azhar. I have memorized the whole Quran and received multiple
Ayah N.
Ayah N.
Bachelor's Degree in Arabic and Islamic Studies
My name is Ayah. I love Arabic very much and I enjoy it and through out my life I enjoyed grammar and considered it like
Haytham E.
Haytham E.
Bachelor's Degree in Arabic and Islamic Studies - Al-Azhar University
Asalam Alikum, as a servant of Allah, I am in love with teaching Arabic to non-native speakers. The status of the Arabic language emanates from
Mohamed F.
Mohamed F.
Bachelor of Simultaneous Interpretation (English-Arabic) - Al-Azhar University
A native speaker of Arabic, memorized the whole Qur’an with profound understanding of tajweed rules and Qur'an recitation. Bachelor of Simultaneous Interpretation (English-Arabic), Faculty of

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Learner Testimonial

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Started on February 28, 2017

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Entrepreneurship 101: Who is Your

  • Length:

    2 weeks

  • Effort:

    10 hours per week

  • Price:

    Add a Verified
    Certificate for $300

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  • Subject:

    Business &

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